TECH JUST GOT A PERSONALITY: APPLE HAS ENTERED THE MEME ECONOMY (an XHOT case study)

For years, Apple’s marketing playbook has been crstal clear: premium products, minamalist campaigns, and an aura of aspirational luxury. But with the launch of the MacBook Neo, Apple has flipped the script and we think it might be one of their smartest marketing moves in years.

*us as soon as we see the new MacBook Neo Colours